Introduction

Thanks for sending over the brand guidelines. This proposal covers the illustrated onboarding handbook for new Kestrel staff — a print run plus a digital version.

Scope of Work

Twenty-four pages covering the six sections you listed, with an original illustration opening each section and small spot illustrations through the body copy. Layout and typesetting included; you supply the final copy.

Deliverables

• 24-page handbook, print-ready PDF with bleed and crop marks
• Screen-optimised PDF for the intranet
• Six section illustrations and roughly twelve spot illustrations, delivered as layered source files
• One round of revisions per stage

Timeline

Phase	Duration
Layout direction and sample spread	Weeks 1–2
Illustration	Weeks 3–5
Full layout and typesetting	Weeks 5–7
Revisions and print prep	Week 8

Pricing

Item	Amount
Layout and typesetting	[amount]
Illustration	[amount]
Print preparation	[amount]
Total	[total]

Next Steps

1. Confirm the page count — this is priced at 24 and the estimate moves if it grows.
2. Send final copy for at least two sections so the sample spread is real.
3. I will invoice 40% to start.