Introduction

You are launching a newsletter for independent hardware retailers and need someone to shape the editorial before the first issue rather than after it. This proposal covers the first quarter: positioning, format, and twelve issues.

Scope of Work

Editorial positioning. One working session to settle who the newsletter is for, what it does that trade press does not, and what a reader should feel obliged to open it for.

Format and template. A repeatable structure — the same three or four sections every week, so writing it stays possible and reading it stays quick.

Twelve issues. Written, edited, and delivered ready to send, one per week.

A style sheet so a second writer could take over without the voice changing.

Deliverables

• Positioning document, roughly two pages
• Newsletter template with section briefs
• Twelve finished issues
• Style sheet

Timeline

• Week 1: positioning session and document
• Week 2: template, plus issue one as the worked example
• Weeks 3–13: one issue per week, delivered each Thursday for a Monday send

Pricing

Item	Amount
Positioning and template	[amount]
Per issue (12)	[amount] each
Total	[total]

Invoiced monthly.

Next Steps

1. Confirm the weekly cadence works on your side — the schedule assumes you can review by Friday.
2. Book the positioning session.
3. I will need access to whatever subscriber research you already have.