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Weekly newsletter, first quarter
AI-generated draft — review the details before sending it to a client.
Introduction
You are launching a newsletter for independent hardware retailers and need someone to shape the editorial before the first issue rather than after it. This proposal covers the first quarter: positioning, format, and twelve issues.
Scope of Work
Editorial positioning. One working session to settle who the newsletter is for, what it does that trade press does not, and what a reader should feel obliged to open it for.
Format and template. A repeatable structure — the same three or four sections every week, so writing it stays possible and reading it stays quick.
Twelve issues. Written, edited, and delivered ready to send, one per week.
A style sheet so a second writer could take over without the voice changing.
Deliverables
- Positioning document, roughly two pages
- Newsletter template with section briefs
- Twelve finished issues
- Style sheet
Timeline
- Week 1: positioning session and document
- Week 2: template, plus issue one as the worked example
- Weeks 3–13: one issue per week, delivered each Thursday for a Monday send
Pricing
| Item | Amount |
|---|---|
| Positioning and template | [amount] |
| Per issue (12) | [amount] each |
| Total | [total] |
Invoiced monthly.
Next Steps
- Confirm the weekly cadence works on your side — the schedule assumes you can review by Friday.
- Book the positioning session.
- I will need access to whatever subscriber research you already have.